LABEL SHRISTI CHETANI

Label Shristi Chetani is the creation of designer Shristi Chetani, a NIFT alumna. The brand focuses on breaking traditional boundaries by offering designs for all body sizes. It blends traditional forms with modern sensibilities, creating contemporary, Indo-western, and ethnic wear through various techniques like hand embroidery, dyeing, and digital printing. This approach amplifies the label’s vision of making each garment a timeless silhouette. Shristi's design aesthetics are defined by her love for bold prints, which she incorporates onto classic fabrics, expressing them in fluttering fashion silhouettes. This unique style makes her brand stand out globally. Label Shristi Chetani promotes positive affirmations through its garments, empowering women every time they step out wearing one of its pieces.

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Birthplace

Kolkata

Birthdate

1st March 1996

Educational Qualification

Bachelors in Design (Fashion Designing) , NIFT, Kolkata

Founding data/year of the brand

2019 | Kolkata

If your designs could speak, what would they say?

You can wear anything irrespective of your size and stand out in them.

What are the signature elements in your designs?

Our design stands out for the prints and the inclusive silhouette. Most of our styles are made keeping in mind any age and any body type can wear them.

Which celebrity or personality do you dream of dressing?

Sonam Kapoor,

Which collection are you most proud of, and why?

My upcoming collection “Inkan’24“ I feel it represents me and my design aesthetics in a true form. Minimalistic yet standing out.

Where do you find inspiration for your designs?

Mostly through cultures and things that are less explored. I like to find an unexplored part and present it in my way

Share a memorable "aha" moment from your design career.

It gives me immense joy when students come up to me and tell me I am the reason they chose design as a career