Aarti Sethia Studio

Sheltered in the vibrant Pink City of Jaipur, Aarti Sethia Studio was founded in 2013 by the talented Aarti Sethia, renowned for her artistic and beautiful designs. The brand was established to revive the traditional Rajasthani art, enveloping people in the rich colors of the desert state. Aarti Sethia's achievements include showcasing her collections at prestigious shows and collaborating with celebrity designers like Anju Modi. Her work has garnered praise from acclaimed personalities such as Sabyasachi Mukherjee and Manish Malhotra. Aarti Sethia Studio offers exclusive Indian ethnic wear and a diverse range of home linens, specializing in hand embroidery and the rare art of hand-folded Gota Patti. The studio also promotes and produces khadi, reflecting Aarti Sethia's belief in Swadeshi and her commitment to preserving this exceptional fabric.

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Birthplace

Rajasthan

Birthdate

21st February 1989

Educational Qualification

Graduate in Fashion Designing and costume making

Founding data/year of the brand

2013 | Jaipur

If your designs could speak, what would they say?

If my designs could speak, they would regale listeners with stories of Rajasthan's rich culture, showcasing the intricate craft of hand-folded gota patti embroidery. They would narrate the beauty of tradition interwoven with modernity, capturing the essence of timeless elegance and craftsmanship.

What are the signature elements in your designs?

The signature elements in my designs are an amalgamation of old and new, blending traditional craftsmanship with modern sensibilities. You'll often find brass gota patti intricately combined with threadwork, creating a harmonious fusion of textures and techniques. Each piece reflects a balance between heritage and innovation, celebrating the beauty of the past while embracing the possibilities of the future.

Which celebrity or personality do you dream of dressing?

Alia Bhatt,

Which collection are you most proud of, and why?

I like my first Khadi peplum collection from SS 2016.

Where do you find inspiration for your designs?

Jaipur, my beloved hometown, serves as my endless well of inspiration. Its magnificent architecture, rich history of art, and vibrant culture add depth to my creative journey. With every corner I turn, my inspiration board expands exponentially. Each jewelry designer's shop or art gallery becomes a testament to the boundless creativity this city fosters.

Which designer in the world inspires you?

There are many but Schiaparelli and Sabyasachi are my favorites.

Share a memorable "aha" moment from your design career.

There were many Aha moments, but the best was when I got my first export order for a household brand in the UK.