ABSTRACT BY MEGHA JAIN MADAAN

The idiosyncratic aesthetic of the luxury Prêt label Abstract is feminine, expressive, and experimental while not forgetting our cultural ethos. The design ideology revolves around merging finely tailored elements while incorporating exclusive fabric ornamentation techniques to offbeat textures, resulting in ensembles that are contemporary. The designs seamlessly blend global techniques with Indian aesthetics to create a fusion look. The designs indulge in minimalistic needlework on natural textiles and encompass traditional values while keeping the designs timeless for women. Creative draping style with a sense of modernity which looks minimalistic yet edgy is a signature aspect of the label.