ALIAUM
Designs from London and based in Goa, ALIAUM is a premier brand known for using only the highest quality fabrics. With an updated approach to fashion and elegance, ALIAUM, founded by Mithun Purandare boasts the finest designs and vintage finds from England, making it perfectly Insta-worthy. The brand's exquisite needlework, inspired by the tropics of Goa, captures the essence of creativity, expressing a voice for every emotion and offering an outfit for every mood.
View CollectionsBirthplace
Mumbai
Birthdate
29th May 1981
Educational Qualification
Textile Engineer
Founding data/year of the brand
2020 | Goa
If your designs could speak, what would they say?
Take a step back in life and enjoy every present moment.
What are the signature elements in your designs?
Multi-colours and gold palm trees.
Which collection are you most proud of, and why?
The mulmul collection
Where do you find inspiration for your designs?
The fauna and flora of the tropics.
Which designer in the world inspires you?
Vivienne Westwood
Share a memorable "aha" moment from your design career.
Opening a boutique in Goa