Etasha by Asha Jain

If your designs could speak, what would they say?

Be Bold, Beautiful, and Fearless.

What are the signature elements in your designs?

The metallic textured fabric is our signature element in our designs. Our vibrant color palette and timeless embroideries can be treasured for years to come

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

AU is the most special collection. The ensembles are so distinctive and a perfect blend of our rich heritage along with contemporary making it accessible for all age groups. Every piece makes a style statement

Where do you find inspiration for your designs?

From colors to textures and motifs we constantly get inspired by different elements of nature.

Which designer in the world inspires you?

Anamika Khanna, Iqbal Hussain

Share a memorable "aha" moment from your design career.

when we wove our metallic fabric and textured and processed it, the result was so spectacular and the aha moment in our career.