Label Neeti

If your designs could speak, what would they say?

Sparkling imaginations with vibrant colors and playful patterns, our designs speak of comfort, quality, and style, promising to accompany every child on their unique journey, inspiring them to explore, create, and embrace the magic of childhood.

What are the signature elements in your designs?

1. Playful Patterns: Incorporating whimsical and vibrant patterns that capture the essence of childhood. 2. Comfortable Fabrics: Using soft, breathable fabrics that prioritize comfort for active kids, ensuring they can move freely and comfortably throughout the day. 3. Unique Details: Adding special touches like embroidered motifs, appliqués, or fun pockets that add personality and charm to each design. 4. Versatile Designs: Creating versatile pieces that can be mixed and matched easily, allowing kids to express their individuality and creativity through their clothing choices. 5. Thoughtful Sizing: Offering a range of sizes that accommodate various body types and ages, ensuring that every child can find the perfect fit.

Which collection are you most proud of, and why?

We are most proud of our Festive Collection in 2020 launched during Covid days. The collection successfully embodied our brand philosophy - to understand the needs of our customers, it was relevant to the time and it resonated with our target audience, received positive feedback from customers, and reflected innovation and creativity in its designs.

Where do you find inspiration for your designs?

As a creative mind, I get inspiration from various sources such as nature, nostalgic childhood memories, cultural traditions, current fashion trends, children's artwork, and even the playful imagination of the young ones themselves. Additionally, I also drew inspiration from the needs and preferences of parents and caregivers, as well as feedback from our clients - the children themselves.

Which designer in the world inspires you?

Stella McCartney has been an inspiration in more ways than one. She has successfully created playful and sustainable designs for children, emphasizing comfort and eco-friendly materials. Her whimsical yet practical approach to fashion could serve as a fantastic blueprint for a kids' wear brand aiming for both style and sustainability.

Share a memorable "aha" moment from your design career.

An aha moment for me was my first fashion show. Having been a fashion student and grown up seeing fashion shows, seeing my designs on the ramp was a moment of immense joy. It was the culmination of years of hard work, dedication, and passion for creating beautiful and meaningful clothing for children. Seeing my creations come to life on the runway filled me with pride and excitement, marking the beginning of an unforgettable journey in the world of fashion.