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Moirra

Moirra offers handcrafted fabric jewelry that beautifully amalgamates India's rich heritage with contemporary design. Each piece is meticulously crafted using fabric, adorned with zari, mirror work, French knots, and surface embellishments. Led by Ramika Ahuja, every creation from Moirra is unique, showcasing the exceptional skills of their artisans. The brand places great emphasis on intricate detailing to ensure each piece is something to be cherished. Whether paired with a simple kurta or a dress, Moirra's jewelry adds a touch of elegance, making every outfit stylish and distinctive.
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Birthplace

New Delhi

Birthdate

12th July 1985

Educational Qualification

Bachelor in Design

Founding data/year of the brand

2019 | Gurgaon

If your designs could speak, what would they say?

The jewelry pieces narrate stories of their journey from the skilled hands of Indian artisans to become timeless pieces that embody the beauty and elegance of India's heritage.

What are the signature elements in your designs?

All our pieces are fabric based wherein we blend the old traditional work with the new, experimenting with styles and surfaces. Zari Work, Various embroidery stitches -French knots, the stem stitch, mirror work and surface embellishments are our signature work

Which collection are you most proud of, and why?

Our beloved collection, Taaron Ki Baraat, holds a special place in our hearts as it's our first wedding collection. Every Indian Wedding is a unique one-of-a-kind fairy tale that brings together a lot of love and celebrations. Our pieces are a beautiful amalgamation of zari with the best Kundan stones, hand-crafted and knotted together to create timeless pieces. Keeping the wedding season in mind, each jewelry piece is an intricate playwork of threads in vibrant colors and eye-catching surface embellishments making them timeless and unique. The Maharani Haar, our most special piece that comes together by combining 4 jewelry pieces is a unique piece and can be styled in multiple ways

Where do you find inspiration for your designs?

Inspired by the grandeur of royal eras, Moirra creates exquisite jewelry using zardozi, mirror work, and thread work. Each piece is a unique story, handcrafted to stand out in design and artistry.

Which designer in the world inspires you?

Sabyasachi Mukherjee

Share a memorable "aha" moment from your design career.

When my friends and family have come to me for advice and taken my support in establishing their businesses. It was a transformative "aha" moment, it gives me immense pride and a deep sense of fulfillment that I can help others and feel that I have achieved a niche in my design career