Neeta Bhargava

If your designs could speak, what would they say?

We are a fusion of tradition and innovation, telling stories of Indian culture and heritage through sustainable fashion. We celebrate the craftsmanship of artisans while advocating for a more conscious and ethical approach to style. Our designs strive to empower individuals to make a positive impact and embrace their unique identities. With every stitch, we speak the language of art, sustainability, and cultural pride.

What are the signature elements in your designs?

Beautiful hand paint work, Parsi hand embroidery work, Dabka aari work, anchor thread work.

Which celebrity or personality do you dream of dressing?

Which collection are you most proud of, and why?

The collection on which we are obsessing over lately and are proud of is "VINTAGE GARDEN" in which we got inspired by every blossoming flower in nature from the spring season. Our Vintage Garden is all about experiencing the blosssoming of spring, given life by our hand-painting teachnique, etheral embroidery, kantha stich, and beautiful palampore jaal detail. It is a collection to be savored, to be held tight in the wait of spring again.

Where do you find inspiration for your designs?

Growing up in India, I was surrounded by the rich heritage of our culture and the beautiful craftsmanship of Indian artisans. Witnessing the environmental challenges in the fashion industry, I felt a deep desire to merge these two passions. My label is inspired by the beauty of Indian handicrafts and the need for sustainable fashion. We aim to create garments that not only celebrate our cultural heritage but also promote ethical and eco-friendly practices.

Which designer in the world inspires you?

I'm truly inspired by Zimmermann. Their designs beautifully blend elegance and eco-consciousness, showcasing that fashion can be both stylish and sustainable. The attention to detail, use of ethically sourced materials, and commitment to reducing environmental impact have deeply resonated with me. Zimmermann's dedication to creating a positive change in the fashion industry has motivated me to follow a similar path with my own label.

Share a memorable "aha" moment from your design career.

For me, the "aha" moment of my design career was when I participated for the first time in FDCI in collaboration with INDIAN FASHION WEEK to showcase our collection "UNMAZE THE HAZE" - This collection has been titled this as it reflects the designer's anguish over atrocities on Mother Earth through the use of smokey grey texture and motifs.