Nirjara

Nirjara is a slow-design fashion and textiles apparel brand with metamorphosis at its core. Each piece crafted by Nirjara represents a personal journey, aiming to revive and reimagine textiles from a bygone century. Embracing the rich artisanal heritage of Royal India, Nirjara draws inspiration from the unparalleled craftsmanship of the Nizams and Persians. The brand intends to modernize these traditional styles, creating fashion silhouettes that are both timeless and contemporary. Every textile and garment is meticulously crafted with sustainability as a central principle, reflecting Nirjara's commitment to preserving heritage while embracing modernity.

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Birthplace

Ahmedabad

Educational Qualification

Graduate From NIFT Gandhinagar

Founding data/year of the brand

2015 | Ahmedabad

If your designs could speak, what would they say?

It tells stories of minimal yet elegant clothing, inspired by India's rich artisanal heritage.

What are the signature elements in your designs?

Colors, comfort, and elegance

Which celebrity or personality do you dream of dressing?

Shefali Shah,Neena Gupta,Zeenat Aman,

Which collection are you most proud of, and why?

Ruya - Contemporary wear & & Abr - Festive - I have most of the silhouettes from these two collections in my wardrobe. They are super breezy and versatile. I can style them up or keep it cool and wear them on various occasions - They never go out of style.

Where do you find inspiration for your designs?

Nature has been the sole driving force of life and the same nature has breathed life into all the collections that Nirjara stands for. The colors, motifs, patterns, fabrics, falls and moods all get inspired by nature and the environment that we live in. It accentuates the strength of character and builds reflections that go manifold

Share a memorable "aha" moment from your design career.

When celebrities purchase from the collection.