Prachi Gupta

Prachi Gupta, is born out of a deep passion for art and jewelry, aiming to blend affordable wearability with luxury. Each piece is handcrafted with precision, conscience, and care, resulting in timeless collectibles meant to be passed down through generations as bespoke heirlooms. The journey of crafting these unique, wearable pieces of art is extensive and entirely in-house, showcasing exceptional craftsmanship. Prachi Gupta's designs prioritize powerful aesthetics, infusing intricacy, elegance, innovation, and contemporary charm with indigenous inspiration and unconventional techniques. The result is a collection of versatile, lightweight accessories made from acrylic, perfect for everyday wear.

View Collections

Birthplace

West Bengal

Birthdate

4th June 1997

Founding data/year of the brand

2021

What are the signature elements in your designs?

From concept to creation, our handcrafted accessories are a journey of artistry. We believe powerful design elevates everything, so we infuse each piece with intricate details, timeless elegance, and a touch of innovation. We weave inspiration from local traditions and explore unconventional techniques to create truly unique pieces. The result? Breathtaking acrylic accessories that are surprisingly lightweight and versatile. Perfect for everyday wear, they add a touch of artistry to any outfit.

Which collection are you most proud of, and why?

Our new collection “Ehkroo” embodies designs that are classic and contemporary at the same time.