Rouka by Sreejith Jeevan

ROUKA is a clothing brand that bridges the gap between the weaver and the wearer. Founded by designer Sreejith Jeevan, the label balances the scales of time, blending a ‘modern old’ and ‘nostalgic new’ aesthetic. ROUKA collaborates with local artisans to embrace mindful practices while reinventing traditional weaving techniques for contemporary times. Sreejith Jeevan, a design graduate from the National Institute of Design, Ahmedabad, and the Ecole Nationale Superieure Des Arts Decoratifs, Paris, established ROUKA in 2014. The brand made its debut at Lakme Fashion Week through the GenNext platform. From his studio in Kochi, Jeevan works with Indian textiles to create a homegrown style that reflects the essence of people, culture, and crafts.

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Birthplace

Kochi

Birthdate

18th November 1986

Educational Qualification

Bachelor Of Design NID Ahmedabad

Founding data/year of the brand

2014 | Gen-Next Lakme Fashion Week

If your designs could speak, what would they say?

My designs always have a conversation with the modern-old and the nostalgic-new.

What are the signature elements in your designs?

There is always a sense of quirk, craftmanship and mindfulness in all my designs.

Which collection are you most proud of, and why?

Every collection because they've been crafted with love and a purpose.

Where do you find inspiration for your designs?

I find inspiration from every day. There is so much happening around us that there's a story to everything

Share a memorable "aha" moment from your design career.

When I walked the ramp with my artisans in 2018 for the Usha Silai show.