SHIMONA

If your designs could speak, what would they say?

Minimal, versatile, handcrafted, classic, chic.

What are the signature elements in your designs?

Hand embellishments, unique color combos and fabrics

Which collection are you most proud of, and why?

Season 2 - experimental dip dyes, value for money, loved by most, great response and quality-focused.

Where do you find inspiration for your designs?

Preferably around my environment because it's more natural and true to yourself and has strong visuals.

Which designer in the world inspires you?

Anna Sui, Simone Rocha, Tom Ford , Anamika Khanna

Share a memorable "aha" moment from your design career.

Worked with renowned designer Anna Sui before starting my own label.