SWABHIMANN

Swabhimann Jewellers, led by Preeti Aggarwal, a distinguished alumna of IIFT, New Delhi, and a dedicated mother, is a passionate venture in the world of Haute Fashion Jewellery. Balancing her family life with her enduring love for jewellery, Preeti embarked on this journey, believing that each piece in a woman's collection reflects her personality, origin, and unique story. This philosophy is at the heart of Swabhimann, where Preeti aims to make jewellery accessible to women from all walks of life, blending Indian heritage with contemporary designs. The diverse collection, perfect for occasions ranging from weddings to promotion parties, embodies the essence of every woman's elegance and individuality. Preeti’s designs also seek to revive Indian heritage, subtly infusing the charm of the past into modern pieces, ensuring Swabhimann offers something special for every woman’s treasured moments.

View Collections

Birthplace

Delhi

Birthdate

3rd December 1973

Educational Qualification

Graduation from St. Bede's & Fashion Designing from IIFT

Founding data/year of the brand

2019 | Gurgaon

If your designs could speak, what would they say?

Our handcrafted designs are a testament to the richness and vibrancy of our cultural heritage, speaking eloquently of our traditions and intricate craftsmanship. Each piece embodies the essence of our country’s legacy, showcasing a unique fusion of artistry and tradition that resonates with the soul.

What are the signature elements in your designs?

In the graceful dance of handcrafted artistry, our designs emerge as timeless treasures, adorned with the exquisite beauty of Polki, Kundan, and Meenakari. Inspired by the opulent heritage of Rajputana and South Indian traditions, each piece narrates a story of grandeur and grace. From majestic temples to resplendent palaces, our jewelry captures the essence of tradition and heritage. Each detail is a testament to skilled hands and creative spirit, inviting you to journey through the splendor of our cultural legacy.

Which collection are you most proud of, and why?

The SHAGUN collection holds significant importance as it epitomizes modern femininity. Featuring exquisite Polki and Kundan intricacies, it resonates with contemporary women, seamlessly blending tradition with elegance. Each design reflects the vibrancy of Indian festivals and weddings, particularly destination celebrations. SHAGUN celebrates these occasions by adorning women with timeless pieces that become cherished heirlooms symbolizing love, joy, and the promise of new beginnings.

Where do you find inspiration for your designs?

Immersed in the rich heritage of the Rajputana and Mughal eras, our designs draw inspiration from their grandeur. Each piece pays tribute to these bygone eras, weaving their essence into contemporary expressions. Celebrating India’s cultural heritage, our designs embody enduring beauty and timeless elegance.

Which designer in the world inspires you?

Sabyasachi

Share a memorable "aha" moment from your design career.

When my son expressed his desire to join my business, it was a transformative "aha" moment. It filled me with profound happiness and a deep sense of fulfillment. Our partnership promises to bring new dimensions of success and shared achievement.